’Mr. Yasser El-Benadry

Yasser is the chairman of Update for Data Analytics & AI, he hold a B.Sc. in Engineering & Master Degree in Marketing and have 35 years of experience in management, business development and marketing in diversified industries.
He is a Serial Entrepreneur, Ventures Builder, Mentor, Angel Investor, SDGs & ESGs advocate, TEDx Speaker, Hult Prize Foundation Judge, board member, partner in selective companies and founder of innovative projects such as:

DISCO is a gamified Super App and at its core, is a data-centric platform fortified by artificial intelligence. It caters to both B2C and B2B markets by offering a first-party alternative to anonymized data, with full compliance with Personal Data Protection Laws and European GDPR.

DISCO prompted users to upload pictures of their expenditure receipts (both in-store and online purchases) in exchange for loyalty points. These points can subsequently be redeemed for cash in the DISCO Digital Wallet (DDW).

Notably, DISCO is the sole application that permits users to earn cash back on every single monetary unit spent, providing additional cash back when payments are made via DDW at partner stores or brands.

DISCO, furthermore, offers profound insights to Brands, Merchants, and Shopping Malls to comprehend their customers’ behavior better. It provides a unique behavioral scoring system, KYC, and eKYC to Banks and financial institutions.

Our smart dashboard empowers decision-makers with a comprehensive understanding of their business’s market shares, product performance, and effective utilization of marketing budgets.

* Mom’s Food; 1st Egyptian food processor that exports premium home-style products to the specialty food industry in the USA, Canada, and Japan. Our products serve both retail & food service sectors and won Quality Award in London 2008

* Shaklak Aklak; a CSR portal work on raising awareness about healthy diet and wellness through understanding the nutrition fact labels. The portal is sponsored by Nestlé and other key brands.

* A-part is the Agent for key brands in auto parts industry like; BOSCH, AZPI, Valeo and other 25 key brands serving passenger & commercial vehicles. Take care of establishing the company’s strategies for restructuring & governance.

* Providing Digital Archiving solutions to local and international entities like; Egyptian Dar El-Efta & WHO.

* Marketing consultant and hands-on the implementation of marketing strategies for “On the Run”; the first C-Store concept in Egypt owned by ExxonMobil

* MD/Partner for Concord Beach Resort, which was the nucleus of tourism development in Ras Sudr, South Sini, Egypt

Yasser is a Board of Trustees at Alhassan Foundation for Differently Abled Inclusion and board member in other leading Egyptian NGOs