MR. Mohamed Shelbaya

Mohamed Shelbaya has Successfully handling one of PepsiCo’s most strategic businesses/markets worldwide– KSA, which is among the top 5 worldwide markets in terms of sales, profits and market share.
Mohamed Shelbaya has successfully built business model for Yemen, driving annual sales by + 20% and gained market leadership in ’10.
Sales & Customer Development Director – GCC and North Africa

Mohamed Shelbaya has been in charge of developing the business plans, sales strategies, and tactics to change the region’s business from a total carbonated beverage business into a total beverage (juice, water etc.) and snack business, and formulating a road map to expand operations and capabilities to manage total beverage portfolio.

He was also Sales & Marketing Director

He was focused on aligning/motivating the sales team to achieve annual operating plans while building capabilities for the future. He managed 12 direct reports, a 600-person sales organization, and a $12 million budget.

In addition to being the Gulf Marketing Director

as he Orchestrated annual operating plans for all PepsiCo beverage brands and their marketing strategies across the Gulf.. Managed a two-person team and six agencies, ranging from advertising, packaging, media, research, and event management.