Juan Fuentes

Juan Fuentes works to address the internationalization of the Spanish Football League in Egypt, with extensive experience in marketing, public relations, brand management, business development, project management, CSR and specialized in the field entertainment.

In 2017, among 12,500 candidates from 110 different countries, he was appointed by LaLiga as Delegate in the Middle East to address representation and internationalization in Egypt.

He graduated with Honors in Law from the University of Santiago de Compostela, with academic stays at the Autonomous University of Madrid and Pazmany Peter in Budapest (Hungary). He has an MBA in International Management with the CECO-ICEX program.

He is a regular speaker and instructor at universities and conferences related to international development -of brands and people-, sports, entertainment, both in Spain and abroad (USC, UAM, ESLSCA Egypt, MSA Egypt …)

In his current position, highlight the opening in Egypt of LaLiga Academies, the LaLiga Lounge sports bar, LaLiga Space during the African Cup of Nations, the agreement with UN Migration by which LaLiga has become a goodwill ambassador for IOM, renewal of the sponsorship agreement with Orange Egypt, the academic cooperation agreement between LaLiga Business School and ESLSCA University.